IKEA’s Play Report was published last year. It is a very well rounded report. It has been also a great project to be involved in and a honour to be quoted!

I’ve been working as a Play Futurist/ Designer/ Researcher last 20years and  in every question I discover a new layer of PLAY. It is such and ambiguous concept, hard to define. And for every context there is a different explanation of importance of Play. Basically Play brings out the essence of things, its interaction is genuine and the environments we create will bring out different Playfulness within us.

Enjoy the Report!